|
Article Details :: |
|
|
| Article Name : | | | TRANSFORMING CONSUMER BEHAVIOUR AND BUSINESS STRATEGIES IN INDIA THROUGH VIRTUAL REALITY AND AUGMENTED REALITY | | Author Name : | | | Prof. Abhishek Jain | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15144 | | Article : | |  | Author Profile | | Abstract : | | | Virtual Reality (VR) and Augmented Reality (AR) are changing consumer behaviour and business strategies in India. These technologies provide experiences that influence consumer preferences, brand perceptions, and purchase decisions. | | Keywords : | | - Virtual Reality (VR),Augmented Reality (AR),consumer behaviour,
|
|
|
|