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Article Details :: |
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| Article Name : | | | PRODUCT LIFECYCLE & BOSTON CONSULTING GROUP GROWTH SHARE MATRIX-VIVID RELATIONSHIP | | Author Name : | | | Swapanadip Sarkar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7721 | | Article : | |  | Author Profile | | Abstract : | | | This paper is designed to show the direct relationship between Boston Consulting Group Growth Share matrix (BCG) and The Product Lifecycle (PLC). | | Keywords : | | - The Boston Consulting Group Growth Share matrix (BCG),Product Lifecycle (PLC),
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