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Article Details :: |
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| Article Name : | | | AN EMPIRICAL STUDY OF CONSUMER ACCEPTANCE OF B2C IN RAIPUR CITY OF CHHATTISGARH | | Author Name : | | | Dr. Ravish Kumar Soni and Ms. Priti Saini | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7437 | | Article : | |  | Author Profile | | Abstract : | | | In every era the consumer are ‘Monarch’ of the business where the manufacture follow the distribution channel with indirect connecting to the consumers. | | Keywords : | | - B2C: Business – to – Consumer,D2C: Direct – to Consumer,
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