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Article Details :: |
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| Article Name : | | | “WINNING AT INNOVATION THE A-TO-F MODEL” BY FERNANDO TRIAS DE BES & PHILIP KOTLER: BOOK REVIEW | | Author Name : | | | Dr. Shaik Kamruddin and Mr. Misab P.T. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7176 | | Article : | |  | Author Profile | | Abstract : | | | Innovation has become a must priority for all kinds of organizations who want to grow and develop new products, processes and technologies to stay ahead in today’s quick paced competitive market. | | Keywords : | | - develop new products,processes and technologies.,
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