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| Article Name : | | | A STUDY OF BRAND RELIABILITY AND IT’S EFFECT ON BUYING BEHAVIOUR IN CASE OF SELECTED COSMETICS PRODUCTS IN THE STATE OF TAMILNADU | | Author Name : | | | Dr. H. Bama | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6924 | | Article : | |  | Author Profile | | Abstract : | | | In the cutting edge advertising condition shoppers are ending up increasingly requesting since the market is glutted with unlimited items and tremendous brands and offering them rich decisions. | | Keywords : | | - Marketing environment,consumer behavior,
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