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Article Details :: |
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| Article Name : | | | A STUDY ON CHANGING BUYING BEHAVIOR OF INDIAN CONSUMERS FOR PURCHASING WASHING MACHINES IN LUCKNOW, UTTAR PRADESH | | Author Name : | | | Dr. Suman Yadav and Dr. Gajendra Kumar Gupta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6685 | | Article : | |  | Author Profile | | Abstract : | | | The objective of this research paper is to examine internal and external factors which play an important role in buying washing machine. | | Keywords : | | - Customer Satisfaction,Consumer behavior,
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