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| Article Name : | | | INNOVATIVE MARKETING STRATEGIES IN INDIAN PHARMACEUTICAL INDUSTRY | | Author Name : | | | Sagarsingh Pawar, Dr. S. U. Suryawanshi, Manoj Banswal and Anil Kumar Vasishta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6339 | | Article : | |  | Author Profile | | Abstract : | | | Today in a competitive market, the marketing strategies play vital role in the promotion of products and services. | | Keywords : | | - pharmaceutical industry,marketing strategies,
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