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| Article Name : | | | MARKETING STRATEGIES OF AYURVEDIC HEALTH TOURISM PRODUCTS IN KERALA: A STUDY WITH SPECIAL REFERENCE TO ALAPPUZHA DISTRICT | | Author Name : | | | Sreeja Devi V. M. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6216 | | Article : | |  | Author Profile | | Abstract : | | | Health Tourism not only creates direct employment but it provides numerous possibilities of indirect and induced employment opportunities. | | Keywords : | | - Health tourism: It is the amalgamation of wellness and health care by adopting traditional ayurvedic therapeutic practices provide relaxation body as well as mind.,Health tourism products: The transaction of any product depends on the needs of its customer...,
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