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Article Details :: |
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| Article Name : | | | A STUDY ON DETERMINANTS OF CUSTOMER RETENTION IN BANKING SECTOR | | Author Name : | | | Madhav Gupta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6174 | | Article : | |  | Author Profile | | Abstract : | | | The banking industry is exceedingly cutthroat competitive, with banks not only challenging among each other; but also with non-banks and other financial organizations. | | Keywords : | | - Customer Retention,Competitive Advantage,
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