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Article Details :: |
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| Article Name : | | | A STUDY ON CONSUMER PREFERENCE TOWARDS TVS WEGO | | Author Name : | | | R. Deepa and T. Ramesh Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6118 | | Article : | |  | Author Profile | | Abstract : | | | The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. | | Keywords : | | - marketing concept,set of products and production programmes.,
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