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Article Details :: |
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| Article Name : | | | A STUDY ON CONSUMER BEHAVIOUR IN TWO WHEELER MOTOR BIKES WITH SPECIAL REFERENCE TO COIMBATORE CITY | | Author Name : | | | Dr. P. Sopna and Ms. R.Pavithra | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6112 | | Article : | |  | Author Profile | | Abstract : | | | Consumer behaviour is affected by a host of variables ranging from personal, professional needs, attitude and values ,personality characteristics , social economic and cultural background , age , gender , to social influences of various kind exerted a family, friends, colleageuses and society help the consumer in decision making. | | Keywords : | | - Consumer Behaviour,Attitude,
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