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| Article Name : | | | HARNESSING THE POWER OF SOCIAL MEDIA IN TOURISM AND HOSPITALITY INDUSTRY | | Author Name : | | | Denish Pegu and Kaushik Handique | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6013 | | Article : | |  | Author Profile | | Abstract : | | | Over the past few years, social media websites such as Facebook and Twitter have revolutionized not only how people interact with each other but also how businesses interact with consumers. | | Keywords : | | - social media,hospitality industry,
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