|
Article Details :: |
|
|
| Article Name : | | | PREFERENCE OF CRM SERVICES PROVIDED TO CUSTOMERS IN NATIONALIZED BANKS | | Author Name : | | | D. Jessihal and Dr. K. Murugan Chettiyar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5322 | | Article : | |  | Author Profile | | Abstract : | | | The purpose of the present study was to analyze the preference of Customer Relationship Management (CRM) services provided to customers in nationalized banks in Tirunelveli District. | | Keywords : | | |
|
|
|