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| Article Name : | | | PERSONAL BRANDING AN ANSWER TO EMPLOYABILITY – A CONCEPTUAL NEEDBASE ANALYSIS | | Author Name : | | | Rutu Gujarathi and Dr. Shubhada Kulkarni | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5311 | | Article : | |  | Author Profile | | Abstract : | | | Personal branding is a planned process that helps individuals make conscious efforts towards branding themselves in the market with underpinned intensions of gainful employment, entrepreneurial image or celebrity like visibility. | | Keywords : | | - Personal branding,employability,
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