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Article Details :: |
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| Article Name : | | | IMPACT AND EFFECTIVENESS OF SOCIAL ADVERTISEMENT - A STUDY WITH SPECIAL REFERENCE TO KANYA KUMARI DISTRICT | | Author Name : | | | P. Vijaya Lekshmi and Dr. S. Maria John | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5205 | | Article : | |  | Author Profile | | Abstract : | | | In all spheres of life the world today is characterized by fast changes. People are exposed to a large number of advertisements throughout the day beginning from early morning to late night. | | Keywords : | | - Social advertisement,Social problems,
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