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Article Details :: |
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| Article Name : | | | THE SOCIAL RESPONSIBILITY THEORY OF MASS MEDIA | | Author Name : | | | Rakesh V. Talikoti | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5167 | | Article : | |  | Author Profile | | Abstract : | | | The media fails to live up to the marks set up by the pioneers because of stringent laws, monopolistic ownership and sometimes the threat of inhumane. | | Keywords : | | - shallowness and sensationalism,stringent laws,
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