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Article Details :: |
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| Article Name : | | | EFFECTIVENESS OF ADVERTISEMENT IN RETAIL OUTLETS OF TEXTILE IN CHENNAI METROPOLITAN AREA | | Author Name : | | | Dr. P. Jayendira Sankar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5122 | | Article : | |  | Author Profile | | Abstract : | | | “Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. | | Keywords : | | - Advertisement Effectiveness,Retail Outlets of Textile,
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