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Article Details :: |
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| Article Name : | | | CONSUMERS’ PURCHASE INTENTION OF GREEN FMCG PRODUCTS: THE DRIVERS AND MOTIVATING VARIABLES | | Author Name : | | | Dr. C. Eugine Franco and Jijimon | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5050 | | Article : | |  | Author Profile | | Abstract : | | | This paper aims to examine drivers and its moderating variables that influence consumers’ purchase intention on green FMCG products. | | Keywords : | | - Green Marketing,Green or eco-friendly products,
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