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Article Details :: |
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| Article Name : | | | AN EMPIRICAL STUDY BASED ON CONSUMER PERCEPTION OF BUYING MOBILE PHONES IN INDIA WITH SPECIAL REGARD TO 60+ AGE GROUP | | Author Name : | | | Brajendra Kumar Gupta and Simran Kaur | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-3343 | | Article : | |  | Author Profile | | Abstract : | | | The study focuses on understanding and analyzing the consumer perception of buying mobile phones in India with special regard to 60+ age group sector. | | Keywords : | | - financial potential,better market-winning strategy,
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