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Article Details :: |
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| Article Name : | | | SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR | | Author Name : | | | Mallikarjun Tulsiram | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16839 | | Article : | |  | Author Profile | | Abstract : | | | Social media marketing has become one of the most influential tools in modern business and digital communication. The rapid growth of internet technology, smartphones, and social networking platforms has significantly changed the way businesses interact with consumers and promote products and services. | | Keywords : | | - Social Media Marketing,Consumer Buying Behaviour,
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