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Article Details :: |
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| Article Name : | | | A STUDY ON CONSUMER PERCEPTION OF SUSTAINABLE AND GREEN MARKETING | | Author Name : | | | Nisha P. V., Meghana D., Nandini S. and Radhika S. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16523 | | Article : | |  | Author Profile | | Abstract : | | | In recent times, sustainable and green marketing has gained significant attention due to rising environmental enterprises, climate change mindfulness, and adding demand for environmentally responsible business practices. | | Keywords : | | - Sustainable Marketing,Green Marketing,
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