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Article Details :: |
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| Article Name : | | | MARKETING STRATEGIES IN CONSUMER FINANCE: A STUDY OF HOUSING FINANCE IN INDIA | | Author Name : | | | Shalini P. D/O Kotresh P. and Dr. Babita Tyagi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16233 | | Article : | |  | Author Profile | | Abstract : | | | The housing finance sector in India has emerged as a crucial driver of economic growth, enabling homeownership aspirations while fostering long-term financial inclusion. In this dynamic and competitive landscape, marketing strategies adopted by housing finance institutions (HFIs) play a pivotal role in attracting, engaging, and retaining customers. | | Keywords : | | - Marketing strategies,consumer finance,
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