|
Article Details :: |
|
|
| Article Name : | | | A STUDY ON CONSUMER BEHAVIOR TOWARDS CADBURY CHOCOLATES WITH REFERENCE TO NANDYAL CITY | | Author Name : | | | M. Harini, A. Haritha, D. Sudharani and M. Nandhini | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16093 | | Article : | |  | Author Profile | | Abstract : | | | Consumer satisfaction keeps a brand ahead in the game. In the ever-evolving FMCG industry—where choices are vast and loyalty is hard-won—Understanding and meeting customer needs is essential | | Keywords : | | - Customer Satisfaction,Consumer Preferences,
|
|
|
|