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| Article Name : | | | A REVIEW ON EFFECTIVENESS OF PERSONALIZED MARKETING ON CUSTOMER ENGAGEMENT AND BUYING BEHAVIOUR OF APPAREL BUYERS IN THE E-COMMERCE SCENARIO. | | Author Name : | | | Mrs. Annie Rose | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15829 | | Article : | |  | Author Profile | | Abstract : | | | This study looks into how well personalized marketing affects consumer involvement and purchasing behaviour among online shoppers for clothing. As e-commerce progresses, it is essential for businesses to establish a personal relationship with their customers | | Keywords : | | |
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