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Article Details :: |
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| Article Name : | | | WOMEN’S BUYING BEHAVIOUR ON DURABLE PRODUCTS: A STUDY ON AMARAVATI REGION | | Author Name : | | | Bhushan Shrirampant Mangate and Subhash P. Jadhav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13986 | | Article : | |  | Author Profile | | Abstract : | | | Globalization and liberalization of business operations have given the customer/consumer an opportunity to choose one of the same products available in the market. | | Keywords : | | - Globalization and liberalization,consumer behaviour.,
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