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| Article Name : | | | A STUDY OF IMPACT ON BRAND EXTENSION AND MODIFICATION OF HOME APPLIANCE IN NAGPUR CITY | | Author Name : | | | Ashish Ashok Ghorpade | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-11459 | | Article : | |  | Author Profile | | Abstract : | | | Brand Management is a very huge subject; therefore, the thesis will be limited to research on Home Appliance with specific examples from Indian and Multi-National companies for better clarity and analysis. | | Keywords : | | - Brand Management,Indian and Multi-National companies.,
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