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Article Details :: |
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| Article Name : | | | INFLUENCE OF FAMILY MEMBERS AND THEIR INTERACTION IN THE PURCHASE DECISION OF DURABLE GOODS | | Author Name : | | | M. S. Suhail Ahamed and Dr. S. Shahul Hameed | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9920 | | Article : | |  | Author Profile | | Abstract : | | | This paper presents the analysis of the personal and product rerlated details of the sample respondents. | | Keywords : | | |
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