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| Article Name : | | | A STUDY ON POLICY HOLDERS’ PERCEPTION TOWARDS CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF GENERAL INSURANCE SECTOR | | Author Name : | | | Mrs. M. Rama Priya and Dr. R. Mabel Sulochana | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9500 | | Article : | |  | Author Profile | | Abstract : | | | When the Indian Economy was liberalized in the 1990s, it was thrown open for competition. Each and every field of industry and service sector was opened for competition and many companies from other countries came to India in order establish their business. | | Keywords : | | - Indian Economy,Closed Economy,
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