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Article Details ::
Article Name :
AN ALTERNATIVE APPROACH TO STUDY FAMILY DECISION MAKING: AN EMPIRICAL INVESTIGATION
Author Name :
Debasis Bhattacharya and Dipak Saha
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-8599
Article :
Author Profile
Abstract :
The family is considered to be an important unit of analysis in the field of consumer decision-making. Researches on family decision making are well documented in the marketing as well as studies conducted by sociologists.
Keywords :
  • Involvement,Loyalty,
 
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