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| Article Name : | | | GREEN MARKETING AND ITS EFFECTS ON THE ATTITUDE OF CONSUMERS TOWARDS BRAND IMAGE BUILDING | | Author Name : | | | Jijimon M. J. and Dr. S. Anthony Rahul Golden | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7500 | | Article : | |  | Author Profile | | Abstract : | | | Brand image building and brand loyalty are important component in marketing strategy. It is equally important for companies to create a favourable brand image in the minds of consumers so that they become the loyal customers in the future. Green Marketing or environmental friendly products indeed create this kind of opportunity for firms. | | Keywords : | | |
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