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Article Details :: |
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| Article Name : | | | A STUDY ON CONSUMER BUYING BEHAVIOUR OF MARUTI CAR IN KANYAKUMARI DISTRICT | | Author Name : | | | M. R. Prema and Dr. A. G. Segon Roy | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6486 | | Article : | |  | Author Profile | | Abstract : | | | India’s car manufacturing industry has undergone an amazing transformation in the 7 years. The Maruti car segment remains at the forefront of this growth story. | | Keywords : | | - Consumer,Buying behavior,
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