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Article Details ::
Article Name :
NEW CHALLENGES IN ADVERTISING INDUSTRIES IN INDIA
Author Name :
S. G. Sagar
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-1891
Article :
Author Profile
Abstract :
Advertising is a paid form of mass communication which is aimed at promoting ideas ,goods and services by an identified sponsor. It is also non-personal communication. It is most economical method of communication of ideas , goods and services because it
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