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| Article Name : | | | OVERCOMING DRAWBACKS OF TRADITIONAL MARKETING METHODS THROUGH SOCIAL MEDIA MARKETING | | Author Name : | | | Poonam Chauhan and Ms. Swati Garg | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-13047 | | Article : | |  | Author Profile | | Abstract : | | | Social media marketing or social networking marketing is new concept in the marketing scenario. Initially, marketers were afraid of launching this concept for introducing their new and existing products. | | Keywords : | | - Social media marketing,advertising strategies of electronic mail.,
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