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Article Details :: |
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| Article Name : | | | RELATIONSHIP OF MUSIC WITH SHOPPING BEHAVIOUR IN RETAIL ENVIRONMENT | | Author Name : | | | Samarpita Chatterjee (Mukherjee), Roan Mukherjee and Ranjan Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-10134 | | Article : | |  | Author Profile | | Abstract : | | | Several earlier studies have shown that store atmosphere / retail environment is a significant determinant of customer’s behaviour. | | Keywords : | | - customer’s behaviour,music,
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